episode 4

In the Air is a concept mix series by Run P. that explores the legendary story of Michael Jordan's rise during his time on the Chicago Bulls, his impact on the city, and eventually the world. Through the lens of the Jordan brand, we see the voice of Black America take over the popular mainstream while Jordan becomes the face of greatness on and off the court. With every episode Run covers each release year of the iconic Air Jordan sneaker and its marriage to Black street culture starting in 1985 to through late 90s.